Scent Influences Women Over 50

By on July 13, 2020

Did you know that our sense of smell is the strongest of the five senses? There is research that demonstrates the power scent and the impact in a variety of business settings. If you are looking to attract and increase your returning customers, we have pertinent stats and explain a bit of the science behind scent marketing. Understand how to effectively create scents in your house or business to not only relax and rejuvenate but brand your business with a specific scent.

Scent and cognition

A scent can affect your mood, concentration, memory recall, and emotion. 75% of all emotions generated every day are due to smell. We are 100 times more likely to remember something we smell over something we see, hear, or touch. Research shows that there is a 40% improvement in mood after being exposed to pleasant scents. The olfactory nerve is what manages our sense of smell. This nerve is directly linked to the part of the brain that monitors memories and emotions.

Research into scent

The research was done to measure subjective mood changes evoked by fragrances. They found that eight major factors of mood are affected by fragrance, including;

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  • irritation
  • stress
  • depression
  • apathy
  • enhancement of happiness
  • sensuality
  • relaxation
  • stimulation

A study by the Sense of Smell Institute indicates that our visual recollection of images is approximately 50% after only three months. Women over 50 recall smell and scent with 65% accuracy after an entire year. Similarly, a study carried out by Rockefeller University shows that in the short term we remember just 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste and 35% of what we smell.

As someone who has opened many tins of tennis balls, I can very easily recall the scent of a new tennis ball without being anywhere near one. There are many reasons why women and women over 50 are naturally drawn to scents in the products chosen.


What can scent do for your business?

Scent marketing continues to be a growing trend that is effective in business settings. Neutralizing unpleasant odors for customers and employees will soothe and comfort. Citrus scents uplift and helps ease anxiety. In a US study forum, patients that were exposed to a sweet vanilla-like scent experienced 63% less overall anxiety than those not exposed. Peppermint can stimulate the brain, disturbing your sleep, while a vanilla-like scent, can relax the brain and enhance sleep.

Build Value

Scented areas are perceived to be more luxurious by retail shoppers. A Nike study showed that scent marketing positively impacted the desirability of shoes in 84% of subjects, and those customers were willing to pay 10-20% more in scented environments for products they desired.

Improve Employee Efficiencies

A call center for a large national company found that Pure Basil, Cardamom, Bergamot and Jasmine Essential oils soothed data entry operator stress, while a lemongrass scent in the Elevate Oil increased productivity by up to 54%.

Adding scent to space

Scent Machines or Atomizing diffusers are installed to utilize the air vents in your home or building to distribute the micro-particles of the scent oils. The intelligent and programmable units provide the ultimate level of control. Set the unit to diffuse when you need the scent and oils to be distributed. 

You can also get smaller nebulizing essential oil diffusers to scent a specific room. These are portable and allow you to place in an area of maximum airflow or time spent. 

Atomizing vs Ultrasonic

Many Essential oil diffusers on the market are ultrasonic. Ultrasonic diffusers mix water and oils in the diffuser. The ultrasonic diffuser creates humidity in the area with a hint of scent and essential oil benefits. An atomizing, cold-air diffusion technology, diffuser distributes pure oil. The scent is much stronger and the aromatherapeutic value is much greater.

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Scent Influences Women Over 50