The Power of Color

By on October 12, 2011

By Alice Burron –

Colors have an amazing influence on our moods and can be used to cope with stressful situations and environments. Light of varying wavelengths enter the eyes and influence the production of hormones in varying degrees, which in turn has a gentle influence on the body’s biochemistry.

Research, history and folklore have led to some of these common color/mood connections:

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Power Red:  Exposure may positively influence self confidence, a sense of power, appetite, and vitality.

Primary Orange: Exposure may positively influence success, happiness, social confidence, appetite and sociability.

Sun Yellow: Exposure may positively influence clear thinking, self esteem and inspiration.

Aqua Blue: Exposure may positively influence calmness, confidence and trustfulness.

Grass Green: Exposure may positively influence inner strength, harmony, self control and growth.

Lilac Purple: Exposure may positively influence imagination, peaceful spirit and creativity.

Rose Pink: Exposure may positively influence gentleness, relaxation and hope.

Sky Blue: Exposure may positively influence health, creativity, and clear thinking.

Too much of any color may cause irritability, impatience, and even depression. Choose combinations of colors that will influence the best results in areas of your life. Don’t be afraid to try using color variations in your home and work environments and your wardrobe. Color therapy is simple and enjoyable!

Alice Burron earned a master’s in physical education with an emphasis in exercise physiology from the University of Wyoming. She is an affiliate spokesperson for the American Council on Exercise (ACE) and is an ACE certified personal trainer and certified Lifestyle and Weight Management Consultant. Her first book, Four Weeks to Fabulous, is aimed at helping the busy person lose weight using sound nutrition, weight control and exercise principles that are proven successful. Visit her on her website at

About Alice Burron

Alice Burron, one of the co-authors of the “Stress As Trigger, Your Body As Target” book, is a life-long student of health and wellness. Her experience includes worksite wellness, wellness coaching, personal training, writing, speaking and community wellness initiatives. She can be contacted at [email protected] The book can be purchased at

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The Power of Color