Losing items, forgetting people’s names and missing appointments are common and frustrating challenges, but for people 65 and older, such instances can be frightening. It’s a common perception that our memory fades as we age.
The human brain processes different types of memory, some affected by age and others not. For example, semantic memory is the ability to recall facts and concepts not related to specific experiences. Semantic memory continues to improve well into older age. Procedural memory, which is the ability to remember how to do things, usually stays the same. However, episodic memory, the ability to remember the “who,” “where” and “what” of our daily lives – like where the keys are and what’s needed from the grocery store – can cause trouble for older adults. Long-term memory, information processing, focus and multitasking also start to decrease.
The brain’s volume peaks in the 20s, and gradually declines for the rest of life. 1 People in their 40s may start to notice they have trouble remembering new names or multitasking – that’s because the cortex starts to shrink. Neurons also shrink, and so do the pathways that connect them. Mitochondria, which power cells, begin to lose energy. Without this energy, brain cells cannot do their job as well, and studies show mitochondrial health is one of the key regulators of longevity. 2
Simple behavior changes and habits can help memory stay sharp for as long as possible. Keeping to-do lists, establishing a routine and designating places to keep certain items are best practices for people having trouble with episodic memory. Other ways to sharpen memory include learning a foreign language, drawing a map from memory and taking up a hobby that involves fine motor skills, such as knitting, drawing, painting or puzzling.3 In addition to healthy diet and exercise, and good habits, choosing supplements with ingredients that actively support brain health can provide extra support to a cognitive wellness routine.
There’s no “right time” to start paying attention to brain health, but changes in demographics with a rise in the aging population is boosting demand for cognitive supplements. In fact, the global brain health supplements market is expected to reach $11.6 billion USD by 2024, expanding at a CAGR of 19.6 percent from 2016 to 2024.4 The market is driven by consumers looking for solutions for memory enhancement, mood and depression, attention and focus, longevity and anti-aging, energy, sleep recovery and dream enhancement, and anxiety. When a supplement is targeting something as important as your brain, it’s crucial to pay attention to the way it’s made, how it’s been studied and what certifications it has earned.
BioPQQ® is a natural source of pyrroloquinoline quinone and made in Japan – while similar compounds on the market are often produced synthetically, Mitsubishi Gas Chemical Company (MGC) uses a patented fermented process for harvesting it naturally following the highest standards for purity.
MGC is the pioneer of this ingredient, having initiated more than 30 years studying its fermentation technology, fundamental role in living bodies, efficacy, and safety. In fact, BioPQQ® is the most researched and tested supplement of its kind, with many studies showing it can activate mitochondrial biogenesis, meaning it can energize the mitochondria in cells. BioPQQ® can also boost neuron development and health, helping to repair those pathways that become damaged with age. The results can be more energy, improved cognitive function, enhanced working memory and better sleep and mood.
BioPQQ® is the most certified supplement of its kind, and the only one with an NDI (New Dietary Ingredient) notification from the U.S. Food and Drug Administration (FDA), a stringent notification that 80 percent of applicants fail to earn. In fact, the FDA has also rejected NDI notifications for some of the similar ingredients that are currently available in the market. It also has GRAS (Generally Regarded as Safe) status, enabling it to be included as a food ingredient. It is also certified by the Informed-Choice sports supplement association, guaranteeing that every batch of BioPQQ® is tested for banned substances. Additionally, BioPQQ® is listed on the European Union’s list of Novel Food Ingredients.
For more information and to find BioPQQ®.
* These statements have not been evaluated by the Food and Drug Administration. BioPQQ® is not intended to diagnose, treat, cure or prevent any disease.