Creating Brand Identity

By on March 1, 2018

Submitted by Donna Thompson of—

Very often, business owners are not aware of the importance of brand identity for new companies. Brand identity is crucial when it comes to communicating the essence of your small business with customers. It reflects the core values of your company and helps customers recognize your business in the marketplace. After all, when it’s properly established, it creates loyalty and trust among the customers. Sharing the same values with a company is usually the main reason for customers to buy a certain product. 

Although establishing brand identity has many advantages for the business, if it’s not done properly it can cause many problems. Not only bad brand identity can drag customers off your business, it can also cause huge costs of rebranding. 

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Therefore its creation must be carried out in a planned manner. Defining your values, target audience and choosing the message you want to communicate are prerequisites for establishing successful brand identity. 

Since building strong brand identity is easier said than done, it is good to have in mind few things before you start with creating its elements. This infographic will help you learn what are the key elements of brand identity and what to have in mind when designing them.

Creating Brand Identity for Small Business

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Creating Brand Identity