Common Makeup Mistakes for Women Over 50

With new cosmetic procedures and expensive products coming out all the time, it’s easy to feel like you constantly need to be doing more and more “upkeep” as you age. But why not take another route to avoid makeup mistakes?

Less is actually more–especially as the years go by. Yumi Kadoi (aka “Ms. Mimiko”), Japanese makeup and skincare expert is pushing back against cosmetic culture. She believes that aging gracefully is the most beautiful way to go–you just need to know how.

Focus on skincare

Skincare is like the foundation for a building and the better your skin is, the less makeup you need. A simple skincare routine is all most people need. Focus on hydration above all: dryness is the enemy of aging skin.

Frame your face with great eyebrows

A well-shaped eyebrow can completely change the look of your face. As we age, our brows can become sparser and less defined. Use a pencil in a thicker line, following the natural shape of the arch in a tone that matches your natural hair color.

Spot cover

Trying to cover up with too much makeup can actually make you look older and unnatural. Heavy makeup can settle into lines, amplifying the very thing you’re trying to hide. Better to skip the foundation, spot-cover age spots or imperfections with concealer, and use makeup to highlight your favorite features.

Sun protection

Japanese women know that staying out of the sun is hugely important for skincare, and many people carry parasols in the street to help keep out of the sun. Wearing natural sunscreen every day is also very important for reducing sun damage.

More expensive doesn’t mean more effective

With new beauty products and procedures emerging all the time, it’s easy to feel like you always need something new and more expensive. The truth is that in most cases, drugstore brands and a simple, consistent skincare and makeup routine are all that you need to achieve great results.

Smooth while you sleep

A nightly skincare routine can be stress-relieving and pampering for the skin. Use serums and creams to seal in moisture–and smooth out and prevent wrinkles. Clean your face in the evening, and apply a highly antioxidant facial serum and moisturizing eye cream to smooth out aging skin. Consider it your nightly facial reset.

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