How to Use a Personal Website to Boost Your Small Business?

Personal websites are like top-notch, high quality resumes. You use them to show people who you are, what are your skills an what is it that you do. Many people use personal websites just to connect with each other and share their philosophy, while others promote their work and accomplishments. If you do have a personal website, you should know you can use it for more than just plain self-introduction.

Personal websites are a great way to promote your small business and make it more prominent. The best part? It’s completely free. That means that with a little bit of effort on your side, you can easily boost your business and increase your profit.

Take a look at the various ways you can use your personal website to boost your small business.

Blog Writing

In today’s modern world, blog writing is one of the building blocks of content marketing. Content marketing is a “sneaky” way of promoting your brand, product or services. Essentially, you write blogs covering various topics and find a subtle way to mention and promote your business, adding a link to your Facebook page, business profile, LinkedIn and additional information about what you do.

So, how can your personal blog be of service?

Well, you need a starting point– a platform from which it all begins. An already existing personal website can serve the purpose of giving you the ability the spread the word about your business and boost it easily.

So, what can you write about on your personal website’s blog?

Write about:

• up-to-date topics regarding your businesses niche

• interesting events in the industry

• latest trends

• how-to tutorials

• guides

For example, if you’re running a catering business, you can cover topics such as:

• The best desserts to serve at a wedding

• Children’s birthdays and what to serve

• Organizing the perfect anniversary party

All of these topics allow you to mention that there happens to be a great catering business your readers can check out if they want to.

SEO

Do you know what’s the best place to hide a dead body? The second page of Google search results. When searching for anything on Google, people mostly tend to check out the first page of the search results and see if they’ve found what they needed. And usually, they do.

Mastering the art of SEO (Search Engine Optimization) is not an easy thing to do, but if you learn even just the basics, you may be boosting your business before you know it. Of course, as a layman looking for ways to use your personal website to boost your business, you don’t want to get into the whole thing too deeply. And we get it.

That’s why the best thing for you is to use SEO tools to help you rank higher in Google searches. We suggest:

• Google Keyword Planner

• Readable.io

• Yoast

The tools will do the job for you and you’ll have nothing to worry about.

If you write your personal website’s content in an SEO-friendly manner, you’ll up your chances of reaching more people and having a broader customer range you can address.

Social Media Sharing

There’s no need for us to explain just how immensely powerful the social media platforms are, with billions of users worldwide. A personal website is the core of the action, as we’ve covered earlier. So, how can you link more people with the website?

You can expand your website’s reach by sharing your posts on social media. Every post that you write can have a shareable link or a share button at the bottom of the page. This will allow you and your readers to share your content with their friends and social media followers.

In other words, you use your personal website to:

• write and publish interesting content

• share it on social media

• reach a bigger audience

• have more customers

It’s that simple.

Why Stick to Personal?

You may be wondering, if you put all the effort into boosting your business with your personal website, why not start a business website? Why should you stick to personal?

Well, for starters, a business website requires much more knowledge regarding content marketing, data analysis, metrics tracking, and other features. It’s not something you can do on the spur of the moment.

In addition, a personal website is exactly just that: personal. Your small business is like your little baby. You grew it from scratch and gave it life. A personal website nurtures the feeling of:

• Being connected

• Intimacy

• Emotional connection

It appeals to people to be a part of something which has a story and a soul. A business website is more commercial and cold. It doesn’t create the same sense of being a part of a group and belonging somewhere. That’s another way your personal website helps you boost your small business and upgrade it.

Final Thoughts

Having a personal website is a way of telling the world who you are and providing information about whatever part of your personality or life you want to. However, if you use it wisely, you can easily connect it to your small business and promote it freely.

You don’t have to be a marketing expert to use your personal website for business promotion. Just take the advice we gave you above and give it a try. it takes some time for the results to kick in, but once they do, you’ll be more than happy with them.

Author’s bio.

Daniela McVicker is a blogger with a rich experience in writing about UX design, content planning, and digital marketing. Currently, she is the chief contributor at Topwritersreview where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into action.