Bloomers Intimates Are As Comfortable As They Are Stylish

By on October 27, 2021
bloomers intimates

Award-Winning, Former Tech Entrepreneur Dr. Shaula Alexander Yemini and her daughter Digital Marketing Expert Noa Arias have teamed up to bring chic back to women’s cheeks. The dynamic mother-daughter duo has unveiled Bloomers Intimates, a sophisticated line of high-waisted, lace panties.

Utilizing an innovative design and high-quality scalloped lace that allows for both stretch and coverage of troublesome spots, Bloomers Intimates panties help eliminate muffin tops, visible panty lines, and “wedgies” as well as hiding unsightly lumps and bumps.

“I searched all over the internet for women’s underwear that was both stylish and offered full coverage,” said Yemini, co-founder and head of product at Bloomers Intimates. “And I couldn’t find anything. I thought to myself, ‘I can’t be the only woman in the world looking for comfortable, sexy granny panties. Being an entrepreneur, when I see a void in the marketplace, I have to do something about it. And that’s how Bloomers was born.”

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While offering full coverage – with a few added body shaping benefits –  these are not “Granny panties”! The soft lace features a sexy “peek-a-boo” appeal and flattering cut around the legs and bottom, making Bloomers Intimates the perfect panty for a special occasion or just for women who enjoy a little luxury and comfort from their undergarments.

bloomers intimates“When my mom first approached me with her idea, I laughed it off,” said Arias, co-founder and head of marketing at Bloomers Intimates. “But after performing some market research, we realized there was a definite need for full-coverage underwear that’s also chic – for women of all shapes, sizes, and ages.”

Designing a product that is inclusive to women of all sizes and ages is a priority to Yemini and Arias. So much so that, while today Bloomers comes in three colors in sizes S to XL, every one of their panties will be offered in sizes XS to 2XL and in four colors in time for the holiday season.

What’s also important to the founders is offering their customers a quality product at an affordable price (each pair is $38.00) and every panty sold comes with the official Bloomers Intimates reusable mesh laundry bag for easy machine washing.

Bloomers Intimates are available at

To learn more about Bloomers Intimates, visit and/or follow on IG/FB @bloomersintimates.

About the founders of Bloomers Intimates

Dr. Shaula Yemini

Dr. Shaula Alexander Yemini is an over 50 woman, entrepreneur, angel investor, and advisor to technology startups. In 2021 Yemini transitioned from software to soft-wear, co-founding Bloomers Intimates with her daughter Noa Arias. Bloomers bridge the gap between old-fashioned granny panties and chic women’s panties, producing underwear that’s as comfortable as it is sexy.

Earlier, Yemini founded software developer SMARTS, automating diagnosis of IT system problems, and led it as CEO until its acquisition by EMC. SMARTS counted among its thousands of customers many of the global 1000 enterprises. At SMARTS, Yemini was named as one of 10 “Leaders Among Leaders” in Information Technology by Information Week Magazine, and selected as an Ernst and Young Entrepreneur of the Year. SMARTS was an INC 500 company, a Deloitte & Touche Fast 50 company, and won other prestigious awards.

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Bloomers Intimates Are As Comfortable As They Are Stylish