Looking to Sell Personalized Clothing? Here are a Few Tips

By on July 12, 2019
Personalized clothing

Anyone with experience in selling personalized clothing will tell you that the print matters a lot more than you might think. While there are some who purchase personalized clothing based on the quality of the material, it is often secondary to the design and the message that your clothing conveys. It can be challenging for those without too much experience in selling clothing to craft a marketable design, though, with a bit of guidance, it is easier than you might think!

Whether you are looking to sell shirts, jackets, or anything else such as garment printing totes, here are just a few tips that can help ensure success when selling personalized clothing.

A simple foundation can have a significant impact

There are some who might think that going for overbearing or complicated designs can lead to purchases. It is similar to how some advertisements end up working due to how loud and obnoxious they can be. However, the advantage that ads have is that people are often repeatedly subjected to the same advert – a benefit that clothing sellers do not have. You only have a few moments to make an excellent first impression, and a complicated design will likely result in the prospective customer walking by without a second thought.

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Instead of utilizing a complicated design, go for the opposite and build a simple foundation. For those who are too busy to spare more than a few seconds for your merchandise, a simple message can go a long way.

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Consider your target audience as you work on the design

Going for a generic print for your clothing can have the advantage of applying to all age groups, but the fact that it is so generic means you are not likely to get many purchases. On the other hand, focusing on a single age group will help narrow the options of design that you can work on, as you could even take advantage of pop culture when working on a marketable design for younger audiences. Keep in mind that the simple route is often the best!

Some of the most popular brands have simple but clever designs

The very best brands out there are able to merge the different ideas of their company without necessarily compromising the simplicity of the print. You can imitate the effect by merging two or three ideas into a single design while ensuring that you do not go overboard with overcomplicated designs. It is perhaps the characteristic of most prints that have stood the test of time, and one that you can take advantage of. You can even make use of text, provided you do not clutter the print with too many ideas.

As a rule of thumb, having a simple foundation will ensure that people can readily understand what you have to offer them. While it might not attract every customer, it is the safer route and one that is guaranteed to have people purchasing your personalized clothing.


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Looking to Sell Personalized Clothing? Here are a Few Tips