Are You Guaranteed Success?

By on August 15, 2011

image of process squareBy Donna Amos –

Three things every new business owner must identify to make their journey easier: They must first determine their target market and their niche within that target market.

I know you have heard this often, but many new business owners resist this because they know they can serve everyone. Save yourself time, money and heartache by getting clear in the beginning. The third thing is their personal methodology or system for providing their services.

Now that you have identified your target market and determined your niche, it is time to nail down exactly what you do. I know you are a therapist, designer or coach but that is not what you do that is a title. I want you to identify the exact steps to how you uniquely solve the problems of your target market.

PC Magazines Encyclopedia Definition of: system development methodology:

The formal documentation for the phases of the system development cycle. It defines the precise objectives for each phase and the results required from a phase before the next one can begin. It may include specialized forms for preparing the documentation describing each phase.
They may intend this definition for computer technicians but it also applies to you the solopreneur.

Have you defined your method (system) for delivering your services? Project management methodology explained in the article http://articles.techrepublic.com.com/5100-10878_11-5055026.html.  This is the explanation they provide-

Here’s the outline for a one-page document:

Title of process.

First sentence: Briefly tell what the process is for.

Second sentence: Briefly tell who the process applies to and when the process is used.

Rest of the document (5-10 sentences) -This is a description of the process, in plain English, either as a bulleted list of steps, or spelled out in sentences. It does not need to include a bunch of contingencies—just a basic outline of the process.

The dictionary definition of “process” is “a pre-defined procedure.” Same as “methodology,” this meaning addresses a class of activities called “tasks.”

I would like you to think of it as steps in your process. Similar to: we do this____ and the outcome is this____ and the benefit to the client is this____. If you can do that for each step of your process, you will have hit a homerun.

As consumers, we like to buy systems. Like Think and Grow Rich by Napoleon Hill and if you have read that book you will recognize that he introduces you to a system to follow. The same applies to Integrity Selling for the 21st Century by Ron Willingham he sells you a system
ITEGRITY for creating a sales process.

If you had to write a book about your system what would you name each chapter? How would you describe those steps?
Once you have developed your personal methodology you will find that you are more confident when speaking to prospects about your services. Not only will you be more confident, the results will be more closed business.

This is a very important part of your business take the time to create your process that added benefit will be the confidence you feel will come across to your prospects. Not only will it be easy share your system with a prospect, the prospect will naturally have more trust in what you are offering.

Donna Amos is the owner of Solopreneur Solutions, LLC , and started the International Association of Solopreneurs in 2008. She hosts the weekly radio program SoloTalk. Donna is the mother of three boys 27, 25 and 21. She has been married to husband Michael (who has been a business owner himself since just after high school), for 29 years. You can reach Donna at [email protected].

About Donna Amos

Donna Amos is the owner of Solopreneur Solutions, LLC (www.solopreneursllc.com), and started the International Association of Solopreneurs (www.solopreneurs.org) in 2008. She hosts the weekly radio program SoloTalk. Donna is the mother of three boys 27, 25 and 21. She has been married to husband Michael (who has been a business owner himself since just after high school), for 29 years. You can reach Donna at (513) 256-1792, or [email protected]

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Are You Guaranteed Success?