Golden Rules of Makeup for Older Women


In the U.S, the cosmetic industry is one of the largest in the world, estimating $54.89 billion in total revenue each year. As women grow older, their urge to maintain their youth increases. Predictably, more and more women spend increasing amounts of money each year on makeup products to keep up. As so many women around the world are purchasing, it is imperative that they use the right types of products to keep a flawless look.

By rejuvenating older techniques and adding a few of these new ones to their regimen, women can keep looking fresh and young. Here are some golden rules of makeup that will help you show your best self.

Take Care of Your Skin

The most important golden rule for any beauty is that of taking care of your skin. Especially as you age, skin care becomes more and more important for skin health and skin beauty. For instance, women need to moisturize, moisturize, moisturize! The importance of this part of the process can’t be overstated. Your skin dries out as you age and moisturizing can play a huge role in counteracting that. Additionally, add hyaluronic acid to your routine can work wonders in aging skin as well. Although it is naturally produced by the skin, supplementing your skin’s production with a topical addition can help retain needed moisture. Make sure to also exfoliate each day to reduce flakes and apply retinol cream to reduce wrinkles.

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Makeup TipsWatch Out For Your Eyes

Aging can bring a lot of changes to your face, particularly to your eyes. For instance, the corners of your eyes can become very thin and the eyelid skin can become loose and droopy. However, well-placed and well-colored makeup can work against this! Use light colors to contrast darker colors on your skin and darker colors to counteract the lighter ones.

Additionally, try using eye pencils rather than liquid liners. They are a lot more forgiving and softer than their liquid counterparts, which can look very harsh and unforgiving. Furthermore, by using your makeup to make your eyes the center of attention, you can draw onlookers’ attention off fine lines or other blemishes on the rest of your skin. Consider doing this via a strongly colored eyeshadow that will make the color of your eyes pop.

Products: The Old and the New

Older women should use a mixture of familiar and new products. With older products, make sure that they still fit your changing skin tone and texture. For example, reevaluate your foundation to make sure it is still the best kind and shade for you.

However, older women should also consider trying out new products to revamp their beauty regimens as they age. Try a highlighter to bring shape and color back to your face, or consider filling in your eyebrows to deepen their color. Play around with new and upcoming beauty products, such as primers or contouring. Don’t stick to just nudes — try out fun and youthful shades too!

Safety First

Safety in your makeup and skincare regimen is very important. Part of proper skin care involves properly protecting yourself from the sun. Wearing sunscreen when you go outside becomes even more vital as you age. This can not only reduce the appearance of sunspots and wrinkles but can help prevent them from ever happening. Some important spots for sunscreen are your face, neck, and hands. Make sure to wear a hat when outside as well. An easy way to incorporate sunscreen into your makeup regimen is by buying a foundation that includes sun protection.

Another safety element that is vital for older women is making sure to take off all makeup before bed. Not only will you wake up feeling refreshed, but you won’t have all that old gunk clogging up your pores! Finally, you need to make sure that the makeup that you use is safe itself. For instance, be sure to check that all your products have FDA approved colorant additives.

Getting older does not mean you can’t keep wearing makeup and looking gorgeous. Just use these few golden rules to make sure you look better than ever! Prioritizing your safety, using better familiar products and quality newer ones, taking care of your skin, and not overlooking the power of your eyes will make a noticeable difference in the way you look — and feel.


1 thought on “Golden Rules of Makeup for Older Women”

  1. These are good points. I’ve come to find that even FDA approved doesn’t mean products are safe. For example, the Cosmetic, Toiletry, and Fragrance Association (CFTA) issued a response stating that Methylisothiazolinone is safe as it is already widely used in cosmetic formulas. In 2004 Europe limited the use of Methylisothiazolinone to 0.01 percent, or 100 parts per million (ppm), but U.S. companies still remain UNREGULATED. I changed to toxic-free cosmetics this year and I can’t be happier. My rosacea is settling down and overall, I have a healthier look and feel.

    As a breast cancer survivor, what I put on my skin is very important. I’ve learned that 60-95% of what you put on your skin will immediately be absorbed into your bloodstream within 26 seconds. Of all the points you made, at our age, I think safety is of utmost importance. Thanks for the tips!

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Golden Rules of Makeup for Older Women
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