Want To Build A BOLD, Personal and Organizational Identity? Learn How To Brand YOU! Part 1..

By on September 7, 2011

Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

It is important to have an internal brand as well as an external brand for your business or non-profit. Why? It helps people separate you from others who make the same claims. Simply put, it’s your very core identity and it proves ownership. It tells people exactly WHO you are and what YOU are going to do for them.

When I think of the original brand expert, I think of my faith. What did Christ say? “I am the son of God. I am the Way, I am the Truth and I am the Light. There is no way to get to the Father other than me” (that pretty much separates Him from any other religion). “Come to me, all you who are heavy laden and worn out, for I will give you rest. I have come to set the captives free.”

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Not overly complicated and He didn’t need a team of marketing experts to help Him develop a logo. Although every time we see a cross, it reminds us of one thing. The sacrifice that He paid for us individually. That’s all branding is foundationally. It’s a visual picture that helps people quickly “get” your core identity.

So lets break that down for your personal identity so we can help you develop a strong business brand. Who are you? What do people say about you? Are you an edgy leader in your industry? Or are you the experienced, reliable one?

Here’s the thing about branding, you can’t be all things to all people. Who you are in essence should be who your clients need you to be. Again, if it helps, think in spiritual terms. What did we need Christ to do for us? We needed to be delivered from sin. We needed someone to break the bondage of religious works off of us and reconcile us to our Father. Your brand needs to be developed out of what you provide for your clients.

My observation over the past decade in empowering people to move from sabotage into success is that individuals HUGELY underestimate the value of DOING WHAT YOU SAY YOU’RE GOING TO DO, QUICKLY. Might I add, without prodding. I know it may sound like a no-brainer, but one of the incentives people have for brand loyalty is a consistent experience.

If you say you’re going to have the service ready on a set day, be sure it is ready. Nothing leaves a bad taste in someone’s mouth like you not following through on what you say you’re going to do. I have seen the most gifted, intellectual leaders sabotage themselves by losing the trust of their teams and employees just because they can’t seem to follow through on their word, come hell or high water.

At some point, if you are going to be an owner, you must have a no-excuse policy. Now, if you’re calling from the emergency room, then you have some slack but the truth is positive experiences lead to powerful partnerships and great momentum, which leads to them telling all their friends about you. But don’t forget that bad experiences work the same way and they will tell everyone that you are all talk and no walk. That makes for bad business and no profits or provision.

Next time, we will be talking about some great ways to your personal “look” and also the number one way people find you these days, your website!


Originally posted on Success Not Sabotage.

About Becky Harmon

Becky Harmon is an Identity Expert and Speaker and has a passion for helping you tap into the strategies that will empower you to achieve authentic and bold growth quickly. She has worked with professionals ranging from non-profit organization leaders to entrepreneurs for over two decades. She has home schooled her own four children, been part of a top sales team and launched two separate businesses successfully. You can contact her for a free mp3 on how you can build quick success at www.successnotsabotage.com.

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Want To Build A BOLD, Personal and Organizational Identity? Learn How To Brand YOU! Part 1..