Branding YOU Successfully: Part 2

By on September 22, 2011

This is Part Two in a series of three on personal and organizational branding. Creating a BOLD identity is essential for anyone who wants more clarity, confidence and provision. Your personal “brand” is a reflection of who you are at your core; your unique talents, character traits and strengths.

The process of “personal branding” relays to your friends, family and the world what makes you different from everyone else. Here’s the truth, what everyone is essentially seeking is not so much “success”, but rather significance. Your identity is what either makes you attract passionate and profitable partnerships or detracts and sabotages you.

Here are a couple of fun ways for you to take ownership of the identity you want to portray to others personally and organizationally.

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1. You must learn to like yourself at a core level, click here for a “Brotha” injection“. Kirk Franklin really and truly has a revelation of his identity in Christ and I have to honor him for that!Not sure what is RIGHT about you?  Mark Gungor’s flag page is a really fun personality test that I have found amazingly accurate in my life to understand what exactly to focus on my primary talents. What you will zero in on as the 20% pareto rule and the 80% you need to stay away from. Write down three to five things that make up your unique talents and brand and how you can communicate those consistently to those around you.

2. Take control of what you can and relinquish to God what you can’t. We all sabotage ourselves inadvertently and that is why it is so important to be in prayer and doing confessions over yourself daily about WHO you are and where you want to grow. If you want to continually be growing in influence, finances and service to others, you must be aware of the impact you make on those around you. I use John Eckhardt’s crazy-titled book of Scripture confessions, “Prayers That Rout Demons and Break Curses“. I write down WHO I want to become personally and organizationally and confess that over myself and my family members weekly. I add to that by spending 15 minutes a day visualizing how I can serve people powerfully right after prayer. This is the same technique that top perfomers and atheletes use to discipline their mind and bodies to perform under pressure.

3. Communicate WHO you and your business are CONSISTENTLY. Yes, I have raised my voice saying that. The long-term goal of branding is to relay what makes you significant. That happens through social media, eZines, your logo and website. Be consistent with who you are, what you do for others and how you do it. When you communicate your personal and organizational brand, you take the work you have done practically and prayerfully and begin to separate yourself from others boldly and with grace. Boldness does not mean pushy; it means with clarity and confidence. How are you going to get started today communicating your brand to others?

4. Update your physical identity. Just as you update your internal brand and identity, you need to work on your external appearance. Did you know people form INSTANT opinions on whether they will connect with you based on your appearance. It does not have to be right. but  I am sorry to say, it IS a fact. If you care about serving people powerfully, you must be willing to go the extra mile to model to them a BOLD physical identity, so that they are assured you can deliver what you are promising. To help my clients do this is primarily why I have created the BOLD Physical Identity system to help them move from couch with no endurance to walk/running their first 5k, 10k or half marathon. After they have done the internal identity work, they now have to update their outer identity to match the new, powerful internal one they have!


Originally posted on Success Not Sabotage.

About Becky Harmon

Becky Harmon is an Identity Expert and Speaker and has a passion for helping you tap into the strategies that will empower you to achieve authentic and bold growth quickly. She has worked with professionals ranging from non-profit organization leaders to entrepreneurs for over two decades. She has home schooled her own four children, been part of a top sales team and launched two separate businesses successfully. You can contact her for a free mp3 on how you can build quick success at

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Branding YOU Successfully: Part 2