Stop Wearing the Wrong Bra … You’ll look Younger and Slimmer!

By on February 7, 2012

Open a magazine or turn on the television, and you’re likely to be inundated with advertisements for the next, best solution to your bra problem. And yet, even with all of the choices, it is still estimated by industry experts that 80-85% of women are wearing the wrong size bra.

Age, weight fluctuation and gravity play significant roles in changing bra sizes over time.

Manufacturers say that the average size of the American breast has grown from 36C to 36DD and note that many curvier women are reluctant to accept wearing a D cup or larger. Still, up to 40% of women should actually be wearing a D cup or above.

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The right bra can literally perform miracles. It can reverse the appearance of aging and make a woman look 15 or 20 pounds lighter. When the ‘girls’ are supported and contained, you’ll rediscover your waistline!

What are some of the signs that you may need a different size?

  • Does your underwire poke your breast?
  • Are your breasts spilling out of your bra cups in front or under the arms?
  • Is the strap across your back riding up?
  • Are your breasts not where they used to be under your clothes? No wants low hanging breasts!
  • Have you gained or lost 10-15 pounds without considering a different size bra?
  • Have you been pregnant or nursed a child and notice a different fit in your bra?
  • Have you just never felt that you’ve found a comfortable fit?

It’s important to understand the science behind women’s products. My background in the medical industry has been invaluable in developing products that meet the needs of women with curves. And frankly, as a curvy gal myself, I understand the significance of the right products!

A woman’s breast is three-dimensional, with weight that needs to be lifted based on age, gravity and size. The cup of a 34D is not the same as the cup of a 38D. Women need to understand all of the aspects of a good fit, and not get hung up on letters and numbers. If you’re a DDD, lift them, support them and be grateful for them!

I teach women about proper fit, and we do private fittings at our office. It is so satisfying when a client is thrilled by her own in the mirror.

So, how do you get the right fit?

The band size comes first, and surprise, you do not measure under the breast for accuracy! Rather, wrap the measuring tape around your back, under the arms and above the breast at the cleavage. This will provide a more accurate measurement, especially as we age.

For cup size, wrap the measuring tape around your back and across the fullest part of the bust. Subtracting this number from the band measurement is a guide to the proper cup. The difference establishes cup size with a 1 inch difference being an A, and up to 7 inches of difference being a DDDD. It’s not an exact science but an excellent guide, though women should know that brands vary.

Remember, your bra should be like a good friend that you love to be around because she’s ‘uplifting and supportive’!

In closing…I would love for you to come by and LIKE us at Let us know what styles you are looking for and hear about new releases and specials FIRST!

We’re re-launching our Customer Top Rated Go2 Bras on QVC this month. Check them out online at Item numbers A219935 and A219937! Just remember … last time they were on air they SOLD OUT!

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Stop Wearing the Wrong Bra … You’ll look Younger and Slimmer!