Savoring Historic Scents of Vienna

By on February 21, 2016

By Bonnie Carroll−

What are the scents that define a magical city like Vienna? It is not the smell of hot chocolate or warm pastries wafting out of Aida Patisserie, or fried onions on a gourmet Kimbo Dog from a Wien food truck. No, I’m talking about the beautiful bottled fragrances that have been created for centuries to please the royal’s and women of taste in Austria’s City of Music. I’m talking about perfumes, colognes, waters, and oils that are unique to the area where they were created, and aromas that played a part in the scentuality of the women who wore them.
Having served as a judge for national perfume competitions, I have an attraction to scents and their history, and this curiosity is what brought me to find Mr. Alfred Zmrzlik, the charming husband of Helga Filz, and co-owner of a historic perfume business in Vienna, Austria. While on a recent visit to Wien I arranged a meeting to interview the decedents of seven generations of the Filz family, who own and operate the Perfumerie J.B. Filz on the Graven.
During the time of the Austria-Hungarian monarchy, there were many perfume makers in Vienna, including J.B. Filz, who created their own signature scents, and Filz was named as an Imperial court supplier. Today, Albert Zmrzlik and his wife Helga Filz, along with daughter Angelia Hartline enjoy running the elegant shop, which according to Albert is built on the former site of a historic Roman Fortress that was surrounded by a moat. My two block walk from St. Stephan’s Cathedral to J.B. Filz offered a fascinating overview of many fine Vienna retail shops.
Many of the Filz family products are created from recipes that go back centuries. J.B. Filz. Eau de Lavende lavender water was made famous by Heimito Doderer’s novel The Strudlhof Steps. The recipe dates back to 1892, and was relaunched in 2009 on the occasion of the 200th anniversary of the J.B. Filz Company. The fragrance Viennese Darling sells for 55 euro with a gift box, and is the ultimate traditional Viennese scent. It was created in 1830 by the founding Filz perfumer, and contains a lovely blending of lavender, rose and citrus that is subtle and uplifts the spirit. These scent combinations, especially lavender in combination with other flower oils, were very popular with Vienna royalty, and continue today to be a favorite signature scent of Viennese women.
According to Alfred and his wife Helga, who is the founder’s great-great-great-great granddaughter “Viennese Darling spreads the unmistakable feeling of the Vienna waltz.” “We see this as a perfect gift to send internationally.” Eau de Lavande, another nineteenth-century Filz favorite, also has a distinctive scent of French lavender with “a touch of rose petals.” This perfectly measured tincture is unusual and has a classic international appeal.
DSC07408 (2)The J.B. Filz shop glistens with glass, gold and rich woods. It is overflowing with all the lovely beauty items women and men love. Displayed on the back wall is the double eagle Hapsburg Royal Crest with busts of the Empress and Emperor on either side. If your are wondering, Filz also offer a unisex line called Wiener Blut (Viennese Blood) that comes in an attractive crystal bottle decorated with gold script. During my visit I was privileged to view the collection of the Filz family portraits that hang on the wall in their office, and to see on their faces the pride they have in their renowned Vienna heritage.
We all have had experiences in our lives that come to life again in our mind when triggered by a familiar scent. The smell of a lamb roast that reminds us of Sunday dinner with our family, or a cologne someone we loved once wore. Baby powder scents that kindle pictures of our children as adorable infants, and the smell of freshly made popcorn may rekindle memories of our first baseball game.
Most women have a scent they consider their own signature aroma, and the women in Vienna have reveled in this for DSC07465centuries thanks to the talents of people like the Filz family. Although Elizabeth Empress of Austria is said not to have been partial to perfume, It has been recorded that Queen Marie Antionette of France, former princess of Austria, favored the scented gardens of the Trianon on the grounds of the Versailles estate because the flowers were the familiar scents from her Vienna childhood, and were used to create perfume for the royal women of Vienna when she was a child.
I am pleased to say that thanks to this heartwarming encounter with the Filz family I now have a Viennese Darling perfume of my very own, and every time I use it I am reminded of Hotel Sacher, Hofburg Palace, “Sisi” Museum, Schönbrunn Palace, The Hotel Imperial, St. Stephen’s Cathedral, and Mozart’s monument. Viennese Darling will be my personal Vienna in a bottle, an uplifting scent that will instantly take me back to precious moments spent in one of the most enchanting cities in the world.
Parfumerie Filz and Kniže
Graben 13 
1010 Wien
Bonnie Carroll, Publisher & Editor-in-Chief of Bonnie Carroll’s Life Bites News founded 2005, is a travel/food/lifestyle writer who has contributed to a bevy of publications since 1983. She is a travel reporter for KZSB1290 and CRN Radio/TV. Her first children’s book was published in 2002 and she is currently working on a second book. Contact her at

About Bonnie Carroll

Bonnie Carroll has been a food/travel/lifestyle writer since 1983. She is the founder & publisher of Bonnie Carroll’s Life Bites News, does travel and food reporting on KZSB1290 radio, and contributes to a variety of national and international travel/lifestyle publications. Her first children's book C.C. Charles was published in 2002 and she is currently working on a second book. Her first great grandchild is expected this summer. Contact her at

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Savoring Historic Scents of Vienna