By Maggie Hammond –
It doesn’t seem like that long ago that when people hit age 50 the products and services marketed to them were aimed at nothing but the senior and golden years. Well that is no longer the case, as people in their 50s are enjoying their health, free time, and interests in more ways than ever before.
The subscription box industry is one that has definitely taken notice of this newfound energy in the aged 50 and over market, and is now putting together boxes aimed at this exact group. So what are the hottest subscription boxes for those over age 50? Let’s take a closer look.
What the FabFitFun box has managed to do is appeal to a wide age range of people thanks to the sheer variety of products, quality, and value they offer. The box features full-sized products in the categories of fitness, fashion, home products, beauty, and wellness, and is geared towards women. It’s a quarterly subscription box, but the value makes up for the fact it’s not monthly.
It seems that as we age we tend to enjoy the finer things in life and learn to appreciate them that much more. If that sounds like you then you’ll want to check out auster.com, which is known for its hand-curated, luxurious, and high-end boxes, which feature e-liquids in some of the most intriguing and finest flavors out there.
The Boomerluxe box is for all those babyboomer women out there who are over the age of 50, and who believe they are just heading into the best years of their life. Each box contains five products in the categories of fashion and beauty. Now here’s what is really cool, the products are chosen by women in their 50s, just like you, so you know the products will be something you want.
There is no time like the present to start looking after your skin and highlighting all of your best features. The Indigo Beaux box makes it possible with a selection of high-end and full-sized skincare, beauty, and relaxation products.
The GrandBox has a very targeted clients in mind, and these are grandmas and grandpas. Every item in the box revolves around the grandparents theme so you’ll find food items, lifestyle items, beauty products, and so much more. Each box has its own theme and includes five to six items. It’s a monthly subscription and can also make for a lovely gift.
Your 50s are a wonderful time to start slowing down, enjoying life, and appreciating all of the things that you’ve been too busy to notice in the past. With such a wide variety of subscription boxes geared to this age group, there’s no reason to stop at just one subscription.
Maggie Hammond is a retired nurse and freelance writer, exploring and writing in the U.S. in retirement. An advocate for public health and nursing qualifications, she feels passionate about raising awareness of the current strain on public health organisations.