By Patrick Vernon –
As a small business owner you must always be on the lookout for marketing opportunities and new ways of getting your brand noticed. You might be using social media and paying for advertising on leading sites already as a method but have you considered these killer marketing ideas that every small business owner can employ?
- Host a live event
If your business specializes in something niche or something especially helpful then a live event is a great way of bringing like minded people together, marketing your brand and putting yourself forward as an industry thought leader.
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Either book out a venue or use your office if it is big enough and conduct talks on a topic that is making waves in the industry. Encourage people to attend via the usual channels: social media, leaflets and so on, and don’t forget to pick up banners from Helloprint to direct people to the location and on which to feature your logo/contact details.
- Curate great content
Content marketing has overtaken the normal PR focused, email dispatching services of the past. People want to be inspired, entertained or informed online so ensure your blog does all of these while subtly pointing towards your product as a solution to a problem.
Another killer way of marketing your brand is to guest post on leading industry sites, pitch an idea (the lesser talked about the better) and put together a blog post which features a good link to your site and company.
- Take advantage of Google Plus
Google Plus is a drastically underused resource that can really help you put your company on the map. Google Plus Local allows you to take things even further, with your business popping up in a knowledge graph that features your address, star rating and contact details when people search for it. It looks professional but you must ensure you are posting regularly on your normal Google+ page to benefit.
- Piggyback viral content
Viral content is the perfect opportunity for businesses to promote themselves on top of something people are searching for. If you can offer more to the conversation you will see a great return on traffic, Buzzfeed are a good example of a brand doing just that. Remember that black and blue dress that ‘broke the internet’ back in February?
As well as commenting on the debate they also brought in experts to determine why people were seeing the dress in certain colours. As a result that post reached nearly 3 million views. Do more than simply comment on something that has gone viral, try to bring something more to the table.
Check sites such as Imgur, Buzzsumo, Tumblr, Reddit and What’s Trending regularly to keep on top of the latest shareable content.
- Make use of SEO (Search Engine Optimisation)
If you haven’t taken a look at your SEO, then now is the time. SEO will help your brand rank organically in search engines, you just need to target keyword phrases through blogging and in your original content, update your site regularly and take a look at your meta data. This great blog post actually details everything you need to do.
Just because you have a small business, doesn’t mean you can’t go big with your marketing and a modest budget can still stretch to improve your rankings and brand awareness, if you utilise the right tools effectively. Adopt these marketing ideas and you should see a real turn around in rankings and leads.
Patrick Vernon is a freelance writer, with experience writing for a range of magazines and websites, researching various topics in order to offer useful info and content to the public.
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